On getting lucky (i.e., found what I was looking for in one click, that's all!) with "I'm Feeling Lucky" button on Google (which is dubbed by some as "Wiki Link"), I remembered hearing Sergey Brin's confession on NPR that he rarely uses that button!
Google cofounder Sergey Brin told public radio's Marketplace that around one percent of all Google searches go through the "I'm Feeling Lucky" button. Because the button takes users directly to the top search result, Google doesn't get to show search ads on one percent of all its searches. That costs the company around $110 million in annual revenue, according to Rapt's Tom Chavez. So why does Google keep such a costly button around?
"It's possible to become too dry, too corporate, too much about making money. I think what's delightful about 'I'm Feeling Lucky' is that it reminds you there are real people here," Google exec Marissa Mayer explained, or at least tried to.
3 comments:
Interesting take, Gopa. Never thought of it that way.
In fact, i don't even see the Google home page, thanks to the very nifty Google Deskbar at the bottom of my screen.
Used that option once... never to use that again ever.
But, I am quite a google fan. My own bookmarks (due to high percentage of stale links due to changing archives at various websites) are less useful than a fresh google search for what I want.
Usually, I get most of what I want within the first 10 hits, but I have had occassions when I have browsed up to 15 further pages to gather snippets of further details from the so called "Lessor" hits.
I love Google too. Esp. the desktop and bookmarks. Of course, the search engine I think is far superior to Yahoo and MSN.
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