Friday, September 26, 2008

Suspended Chronimation

Picture source: Epotpourri

Why do analog watches/clocks typically show a time of ten past ten in their commercials? According to Snopes, it is not because Lincoln or Kennedy was shot at that time; they didn't receive their lead injections around 10:10.   

A couple of (reasonable) reasons I came across are: (1) As Snopes said, the businesses typically display their logos right below 12 (XII). When an analog watch/clock shows 10:10, the name of the business will be wedged between the hands of the clock, drawing consumers' attention to it. (2) 10:10 shows the shape of a smiley face, imprinting a positive image on the viewers. Fishing lures come in all shapes and sizes!

Photo source: Wide-Eyed Designs

Enemy fighters at two o'clock!
Roger. What should I do until then?”

2 comments:

ShastriX said...

Thanks, Gopa. Loved that "lead injections" and the 2 o'clock take. As usual, the pix are great.

The 10:10 look never cut much ice with me. Have always liked the sharp 2:05 logo that Citizen used.

Gopa said...

Thanks Raama. What ever makes us happy. Some people like 8:54, know what I mean?:~;