Wednesday, September 24, 2008

The Empire Strikes Back


Microsoft (MS) recently started airing a new "I am a PC" commercial on TV (see the second 1-minute video below).  I was wondering about the message it was trying to convey through this ad.  To begin with, looks like Mr. Bill Gates (or his mob) was ticked off by Apple's ads, like the one on Vista OS (see the 30-second video below).  But shouldn't a counter ad be based on some content? Apple claims that their machines are powerful and simple.  One would think that MS would attempt to dispute that.

But the new ad appears to be focused on one thing - Most of the world (including many celebrities) uses PC, therefore, it has to be good.  Well, a few centuries ago, the church used similar logic with its geocentric doctrine!  Secondly, with its $300 million ad campaign, MS is thumping its chest gloating its size.  Again, Goliath was in this boat before:-) 



2 comments:

ShastriX said...

Interesting, Gopa. Was quite curious what you're going to cover after seeing the title.

The post reminded me of: "A Hundred Thousand Lemmings can't be wrong", made more graphic by the Indian version: (sign in a restau)
~~~~~
A Hundred Thousand Flies can't be wrong.
~~~~~

Gopa said...

Thanks Raama. It is funny that you mentioned it. I originally quoted "eat ($h)it, 100 billion flies can't be wrong". I deleted/replaced it later, as I thought it may not be appropriate for all audiences. Again, great/twisted minds think alike:-)