Long time ago, I used to read Reader's Digest (RD) religiously. The RD I fondly remember used to have excellent articles with tolerable number of advertisements. I don't feel motivated to read RD any more, as many articles are of mediocre quality and it contains tons of advertisements.
Anyway, I was reminded of an RD article on marketing, when I visited IKEA for the first time earlier this year. According to this article (I read it while I was in Intermediate):
The classic marketing technique was to place bread at one end of the store and milk at the other. Pretty much everyone needs milk and bread on a regular basis. So, they likely will walk the whole store for these items, and they pass rest of the products while doing so.
Anyway, I was reminded of an RD article on marketing, when I visited IKEA for the first time earlier this year. According to this article (I read it while I was in Intermediate):
The classic marketing technique was to place bread at one end of the store and milk at the other. Pretty much everyone needs milk and bread on a regular basis. So, they likely will walk the whole store for these items, and they pass rest of the products while doing so.
On visual contact, the customers will likely remember/get tempted to buy some products that they were not planning on buying originally. So, more sales, more $$. This article also talked about things like the optimum height (depending on the angle at which we generally keep our eyelids open) at which the products should be placed on shelves to maximize their exposure; pretty interesting reading.
The layout of IKEA-Round Rock (below) reminded me of the above-mentioned marketing article, and, the way Abhimanya probably felt after entering Padma Vyuham! I feel intimidated in the store as it takes for ever to reach the exit. But I am very impressed by their inventory management, and some of the innovative and space-saving products they sell.
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